What I do ↔ Who I am
Worth
Where your sense of value comes from. When worth rides on output, every bad quarter feels like a verdict on you.
Who are you when the deal falls through?
Most leaders carry a quiet gap between who they are and who they feel they need to be. It shapes how you decide, how you lead, and what you bring home at night. The i² Identity Index measures that gap.
See your results right away and get a copy by email. You can ask Trevor to follow up at the end.
Your gap, in three places
WorthWhere my value comes from
THE GAP
What I doWho I am
ResilienceHow I meet setbacks
THE GAP
ReactiveResilient
DriveWhat's driving me
THE GAP
For othersFor myself
Who you are
Who you feel you need to be
Example result for illustration.
Who this is for
You've built something real. It's started to feel like it's building you.
You're a founder, owner, or executive. The business is growing. Your team and family count on you. Most days, you can carry it. You have little room to put any of it down.
- Success has left you fewer places to be fully honest.
- You know the ideas. Putting them to work under pressure is harder.
- You want someone who understands the stakes and tells you the truth.
For many of the leaders we work with, faith is the foundation. The question underneath is how to build something significant without letting it become who you are.
What the Index measures
The distance between the leader you are and the one you think you're supposed to be.
Your result gives you a closer look at three parts of the gap: Worth, Resilience, and Drive. You can review it on your own or bring it to a conversation with Trevor.
Reactive ↔ Resilient
Resilience
How you meet setbacks. It shows whether you're regulating under pressure or quietly holding it all in.
For others ↔ For myself
Drive
What fuels you. Purpose and obligation can both keep the engine running, but only one of them renews you.
See a sample result
The one-page snapshot shows the three gaps, the largest one, and questions to take into your week. This is an anonymous example; your result will reflect your answers.
Examine the full-size sample
Put a number on the gap
Estimate what it costs you with your team, at home, and on the bottom line.
If you want to go further
What working together looks like from your chair.
We work inside the decisions, conversations, and pressure you're carrying this month. The EARS Method gives that work a structure: Educate, Apply, Reinforce, Support.
-
EDUCATEWeeks 1–2
Find what's driving the pressure.
Take the Index, work through the result with Trevor, and leave with a written plan.
-
APPLYOngoing
Use it in real decisions.
Work through the hire, the hard conversation, or the call you've been putting off.
-
REINFORCEEvery 10–14 days
Practice until it holds.
Use sessions, assignments, and Focus 5 tools to keep going through the hard weeks.
-
SUPPORTBetween sessions
Get help between sessions.
Reach Trevor when something happens, instead of waiting until the next session.
A more capable client, not a more dependent one. That's the goal every time.
Our methodology is standardized. The engagement is customized to the problem.
What you can count on
Something real in your hands inside the first month.
- Day 14Your Identity Index results and a written plan, specific to you.
- RhythmA session every 10–14 days, set around your calendar.
- AccessDirect access to Trevor between sessions.
- ProofYou retake the Index at the end and see the gap in your own data.
Our commitment
If you don't have your written plan and real clarity on the first thing to change by day 30, we keep working at no cost until you do.
You shouldn't have to wait months to know whether this is working.
Work with Trevor
Choose the time this work needs.
Packages begin at $5,000.
Three months
Sprint
One priority, three months. We use your Index result to find what's driving the problem, build a plan, and work through the decisions on your desk as you act.
Six months
Develop
Six months for challenges that reach beyond one decision. We work through the habits and relationships affecting how you lead, then adjust as new situations test the change.
Your situation may need more than a preset package. If the challenge reaches your team, your decisions, and the person you bring home at night, we'll shape a custom engagement around it. Tell Trevor what's happening. He'll recommend the right depth of work and support. You don't need to choose a package before you talk.
Who you'd be working with
Trevor Conner
Trevor is the founder of Hearts & Minds. He holds a Master's in Counseling with a sport psychology emphasis and was mentored by the late Trevor Moawad. He has worked with more than 70 Olympians and with U.S. Navy Special Warfare elements and teams. Today, he brings that work to leaders who run companies and carry families.
He built the Identity Index because the same pattern kept showing up at every level: the people who hold up best are the ones who know who they are apart from what they produce.
70+Olympians
120+Professional athletes
SPECWARU.S. Navy elements and teams
Start with the Index
See your gap first. Then decide what to do about it.
Take the Identity Index on your own time. You'll see your result right away and receive a copy by email. If you want Trevor to follow up, check the box at the end. If faith is central to how you lead, he can share the Faith Edition that fits your result when you talk.